llms.txt: The One File That Lets AI Cite Your Business

What is llms.txt?
llms.txt is a plain-text file placed at the root of your site (yourdomain.com/llms.txt). It gives language models a concise, structured summary of your business: who you are, what you offer, and which pages matter. Think of it as the curated briefing your homepage wishes it could hand directly to an AI that is about to answer a customer's question about you.
Why it matters now
Answer engines do not scroll your site the way a human does. They sample, summarise and decide what to cite. Without a clear machine-readable summary, they fall back on whatever third-party directory or cached snapshot they happen to find — which is often out of date. A correct llms.txt lets you control the story AI tells about your business.
What a good llms.txt contains
- Your company name, founding year, location and founder.
- Your primary offering in one line (no jargon).
- Disambiguation — what you are NOT, so stale descriptions get corrected.
- Key facts worth citing: years of experience, apps shipped, published books, client outcomes.
- Verified profile links (LinkedIn, etc.) and your main page URLs.
Does your site pass? Check free
Run your URL through the Kavenacc AEO / SEO Auditor. It checks for an llms.txt, an AI-crawler-friendly robots.txt, schema and GEO citation signals, then scores you 0–100 with a fix list. Kavenacc's own llms.txt is public at kavenacc.co.ke/llms.txt — use it as a template.
Common mistakes
Three errors sink most llms.txt files: (1) leaving in old positioning from a previous business model, (2) writing for humans instead of models (no clear structure), and (3) forgetting to link the file from anywhere. The auditor's "Machine-readable context" dimension flags all three.
Make it part of a system
llms.txt is one tile in a larger AEO floor: robots.txt for AI crawlers, schema for structure, and citation-rich content. Kavenacc ships all of them as standard in the OpsCommand build — so your site is citeable from day one, not after a six-month retrofit.
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Frequently asked questions
Is llms.txt the same as robots.txt?
Do I need llms.txt if I already have good SEO?
Where does llms.txt go?
Check your own site free
Before you optimise, see where you stand. Kavenacc's free AEO / SEO Auditor scores any website across 13 dimensions — llms.txt, robots.txt, schema, citations and more — and hands you a prioritized fix list.
Run the free AEO / SEO Auditor →